What story is your website telling, and how is it telling it?
Find out with Redline™ by BrandJitsu™ for only $49
Brand story clarity in less than five minutes.
Use Redline™ to quickly and succinctly understand how the world is experiencing a brand’s words and website.
- BRAND ALIGNMENT: Take the guesswork out of how you’re positioning your brand and be able to make changes that matter.
- COMPETITIVE ADVANTAGE: Inspect the competition—or your role models—to see how they’re doing it.
- CUSTOMER SUPERPOWER: Research current or potential customers and get deep insight into their brand story—come to them with solutions to problems they might not even be aware of.
Businesses in North America have less than a 13% survival rate.
Understanding what your brand is saying to the world and how it’s saying it is critical to your brand’s survival.
What you get from the Redline process?
- We-to-You Ratio
The numerical expression of how often you talk about your company over that of your audience or customer. It is based on an algorithm that only looks at your language and is expressed in a decimal format: 0.0 to 1.0+. - We-To-You Analysis
How are you communicating your message and value proposition? Are you predominantly communicating in the First Person, Second Person, or Third Person? Where do you land on the scale of:
Company Centric –> Product Oriented –> Balanced –> Customer Responsive –> Customer Evangelist? - Content Analysis
What is the sentiment of your copywriting? Is it optimistic and engaging, professional and informative, or perhaps overly aggressive or passive? This analysis is crucial in understanding the website’s communication with the desired brand image and ensuring it resonates effectively with the intended audience. - Insights and Suggestions
Based on the Redline Analysis, you will receive a report that shares all the findings about your business and how it expresses itself, as well as examples of how to enhance your brand story. What is the good, the bad, and the ugly? - Invitation for Deeper Analysis
Connect one-on-one with one of our brand expert partner agencies and dive deeper into how you are telling your story and how that story might be told more engagingly.
What does it cost, and how long does it take?
- Each report costs $49 CAD and takes less than a day to hit your inbox*.
- Agency access is available upon request (run multiple Redlines).
* Time is based on current Redline Threading and Workload—we guarantee less than a day but aim for less than an hour.
How do you go from ‘meh’ to memorable? Find out.
“Redline is the best $49 I’ve spent in a very long time. The insights I got were invaluable – knowing what was good and where I could improve. I now have a laundry list of things I can do to up my brand! Highly recommended.”
—Neville Chamberlain | Britewrx.com
“In the coaching industry, we need to be hyper-focused on the client. That’s why the We-To-You analysis of my website was so important. If people don’t feel drawn in, they won’t hire me. The recommendations for improvements given in the Redline report were bang on! ”
—Carrie Tuttle | TeamMojo.ca
“The Redline Report you provided is amazing. I love the frank diagnosis and suggestions provided. The breakdown from ‘we-to-you’ and then ‘sentiment’ and ‘context’ was right on the money. I highly recommend the Redline Report to anyone looking to hone their online messaging. We’re excited to use the results to optimize our main advertising assets, our websites!”
—Nicole Zylstra, Communications + Marketing Manager | cSPACE Projects
“It gave me helpful information and advice to improve the content and impact of my website to generate better reader interest and business conversion.”
—Bryan Schultz | EasyNextSteps.com
“It’s incredible to me that in less than five minutes, I can feed this tool a couple of links, share some general knowledge about their business model and target market, and then get such deep and usable insight into how a brand is communicating.”
—Michael Dargie | MakeMoreCreative.com
