BrandJitsu: Move Your Brand From ‘Meh’ To Memorable – Book

Description

Is your brand forgettable, “meh,” or truly memorable? In BrandJitsu, creative director and branding expert Michael Dargie shares his proven methodology for transforming brands into powerful, resonant stories that captivate audiences and inspire action. Drawing on decades of experience, this book introduces a practical, repeatable system to help you find your unique brand story, shape it into something impactful, and share it with the world.

Through engaging insights, real-world examples, and actionable exercises, BrandJitsu takes you beneath the surface of logos and taglines to uncover the true DNA of your brand—what it does, why it matters, and who it’s for. You’ll learn how to align your brand’s purpose with your audience’s needs, develop a distinctive personality, and craft messaging that not only gets noticed but remembered.

Perfect for entrepreneurs, marketers, creative professionals, and anyone looking to elevate their brand, BrandJitsu is packed with tools to:

•Build a brand that authentically reflects your vision, purpose, and values.

•Connect emotionally with your audience to foster loyalty and advocacy.

•Differentiate yourself in competitive markets with clarity and confidence.

Whether you’re starting from scratch or ready for a brand refresh, BrandJitsu will help you move from ordinary to extraordinary—one step at a time. It’s not just branding—it’s storytelling, strategy, and transformation, distilled into a system you can use to create lasting impact.