BrandJitsu DNA and Personality Workbook

Description

The first workbook in the series to help you find, shape, and share your story so everyone gets it.

This workbook introduces you to the “World’s Cheeziest Metaphor” and follows the first steps you’ll need to complete in your journey to create a memorable and kickass brand. It is the workbook you will need at your side during the first BrandJitsu™ course.

After you have completed the course and your workbook, you will have formalized and codified the following:

1. Your Brand DNA.
2. The Unvarnished Truth behind your brand that influences everything you do.
3. The Brand Promise that you will deliver every single time.
4. Your Brand Personality which sets you apart in the world of sameness.
5. Your Brand Ethos and Pitch is your brand story that connects you with your customers (the heroes).

Also included with this workbook are the post-it notes and stickers you will use to hone your brand and focus your message. It’s the whole kit. The Kit and Kaboodle, if you will.