Michael is one of those rare breeds of creatives that combines design creativity with a super-clear business mind.
He not only creates the most compelling brands – he crafts brand strategy that becomes an integral part of your business DNA, your goals, ambitions and values. He is expert at what he does – gently but firmly leading his clients to discover the road they really should be taking.
Every time that I’ve seen Michael in action his creative strategy blows my mind. To add to the mix, he is a superb storyteller and teacher. His enthusiasm for what he does shines in everything he does.
I recently experienced Michael Dargie speak on the topic of BrandJitsu; Wow! What a great speaker and teacher able to impart an abundance of knowledge in a way I could understand and use immediately.
His strategy is simple, yet when he breaks it down it really makes you think about your brand in a whole new light. After his class not only did I had a ton of new and exciting ideas, I was filled with renewed energy and motivation to take my brand to the next level!
If you have a chance to see Michael speak, don’t miss it. Highly recommended!
You remember that terrier from those Kibbles and Bits commercials? Well, that’s Michael. I’ve never seen anyone with so much creative energy.
It is impossible to sit down and discuss an idea with him and not believe in short order that it’s not only possible, but a moral imperative to make it so.
Michael’s BrandJitsu™ presentation to our Growth accelerator program participants was engaging, relevant and exactly what the cohort needed to take their business to the next level. He answered specific industry questions seamlessly and many Xers jumped on the opportunity to engage with him more in a consultation session. If you learn by example with story, humour and passion, Michael is your entrepreneurial learning Facilitator!
I worked with Michael Dargie to uncover my Brand’s DNA using BrandJitsu, which is now a part of everything we do at my distillery.
BrandJitsu helped me to formulate a single sentence which has captured the very essence of our business. This has been an incredibly helpful exercise and plays a crucial role in the growth of my business. Working with Michael at Make More Creative was an absolute pleasure.
Branding for Mere Mortals
A free Lunch & Learn webinar sponsored by Make More Creative.
Does the thought of branding make you dizzy, your temples throb, and your bank account twitch? Learn how to build or pivot your brand in no time flat, all without having to sell a kidney.
Triple your inbound calls.
It’s not hyperbole to say your brand is the most important part of your business. Your brand is what the world sees and interacts with—it’s like a whole new person out there in the world.
What kind of person is it? What does it wear? How does it walk, talk, and act? Who does it attract (or repulse)? How does it act when things go wrong? Is it memorable or forgettable?
Who is this for?
- Solopreneurs, Entrepreneurs
- Artists of all stripes
- Coaches looking to stand out
- Venture Capitalists seeking new ways to qualify prospects
- Sales People looking for a better angle
- Businesses — the spiffy and new, the tried and true, and the old and stuck
- Anyone who isn’t sure how to answer those earlier questions, knows they need to, but don’t know how.
Immediately usable stuff you’ll learn in 45 minutes:
- Demystify the dizzying concept of ‘branding’ using a proven methodology.
- Learn to build a brand to thwart seven of the ten reasons businesses fail.
- Know how to create a brand story that puts your customer (the hero) at the heart of it.
- Start writing the single most important sentence of your business life—The Unvarnished Truth.