COMING APRIL 2025
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From Dundurn Press in 2025.
COMING APRIL 2025
What do people think about your business?
What do you know about your customer?
There are ___ reasons why they choose you over your competitor. You should know this. What is your secret sauce. Do you have secret sauce?
Do people remember you? Why?
Move Your Brand From ‘Meh’ to Memorable.
Understand your brand’s purpose at the DNA level and it will affect everything you do.
Every word you say, every image you post, and every experience you share (or, wisely, decide not to share) matters. The purpose of your brand is your reason for being.
This is the most important thing.
BrandJitsu™ is the art and science of finally figuring out how to share your story. There is nothing mystical here, only a practical and effective way to find and shape your story so everyone gets it.