Move your brand from ‘meh’ to memorable.

This isn’t hype. It’s what happens when you understand your brand at the DNA level because it affects everything you do; every word you say, every image you post, and every experience you share (or wisely decide not to share).

Join us for a free online workshop to learn the basics of building, fixing, or pivoting your brand from the DNA up and then if you really want your brand to kickass sign-up for one of our small-class half-day sessions.

Triple your inbound calls.

It’s not just about what you do or why you do it; it’s also about who you do it for and why they care. Together these are the building blocks that make up the unvarnished truth about your brand—your Brand DNA.

Find, shape, and share your story.

Your reason for being is the most important thing to learn about your brand (and to be clear about in your business) because the truth is where all good stories come from. Stories that are memorable.

BrandJitsu™ is a practical and effective system specifically created to help you find, shape, and share your story with the world. It has been used by big companies, small companies, artists, and entrepreneurs all over the world to help them make a lasting impression.

I recently experienced Michael Dargie speak on the topic of BrandJitsu; Wow! What a great speaker and teacher able to impart an abundance of knowledge in a way I could understand and use immediately.

His strategy is simple, yet when he breaks it down it really makes you think about your brand in a whole new light. After his class not only did I had a ton of new and exciting ideas, I was filled with renewed energy and motivation to take my brand to the next level!

If you have a chance to see Michael speak, don’t miss it. Highly recommended!

I worked with Michael Dargie to uncover my Brand’s DNA using BrandJitsu, which is now a part of everything we do at my distillery.

BrandJitsu helped me to formulate a single sentence which has captured the very essence of our business.  This has been an incredibly helpful exercise and plays a crucial role in the growth of my business.  Working with Michael at Make More Creative was an absolute pleasure.

Michael’s BrandJitsu™ presentation to our Growth accelerator program participants was engaging, relevant and exactly what the cohort needed to take their business to the next level. He answered specific industry questions seamlessly and many Xers jumped on the opportunity to engage with him more in a consultation session. If you learn by example with story, humour and passion, Michael is your entrepreneurial learning Facilitator!

Stephanie Horner, ATBX

Michael is one of those rare breeds of creatives that combines design creativity with a super-clear business mind.

He not only creates the most compelling brands – he crafts brand strategy that becomes an integral part of your business DNA, your goals, ambitions and values. He is expert at what he does – gently but firmly leading his clients to discover the road they really should be taking.

Every time that I’ve seen Michael in action his creative strategy blows my mind. To add to the mix, he is a superb storyteller and teacher. His enthusiasm for what he does shines in everything he does.

Neville Chamberlain, Britewrx

You remember that terrier from those Kibbles and Bits commercials? Well, that’s Michael. I’ve never seen anyone with so much creative energy.

It is impossible to sit down and discuss an idea with him and not believe in short order that it’s not only possible, but a moral imperative to make it so.

Dallas Paquette, Lift Renovations

Branding for Mere Mortals | FREE

Does the thought of branding make you dizzy, your temples throb, and your bank account twitch? Learn how to build or pivot your brand in no time flat, all without having to sell a kidney.

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